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McAfee SiteAdvisor
Image:McAfee SiteAdvisor Logo.png

The McAfee SiteAdvisor Website showing the review for Wikipedia
Developed byMcAfee
Initial releaseApril 2005
Operating systemCross-platform
Websitehttp://www.siteadvisor.com/

SiteAdvisor is an Internet service that warns users when downloading software or filling out forms on a web site that may make them victims of malware or spam. The service was originally provided by SiteAdvisor, Inc, an MIT startup[1] first presented at CodeCon on February 10, 2006[2] and acquired by McAfee[3] on April 5, 2006.

Contents

[edit] SiteAdvisor Plus

A paid version of McAfee SiteAdvisor, McAfee SiteAdvisor Plus, has extra features. The functionality of SiteAdvisor can be accessed either through a Browser Plugin or by submitting a URL to the website.

[edit] Extra features of McAfee SiteAdvisor

  • Rates email and IM links
  • Indicates sites potentially harmful to your computer
  • Alerts users to possibles phishing and identity theft scams
  • Redirects you away from red and yellow sites (if protected mode is enabled).

[edit] False positives

SiteAdvisor has received criticism for incorrectly flagging web sites with a caution or warning label.[4][5][6]

[edit] Communication and Accountability

In the event of a positive result website owners are not contacted. Although a dispute resolution service does exist, the final decision rests with McAfee.[7] In the event that a perceived threat is removed from a site the site's rating will return to Green through a process called 'ageingout'. Depending on the nature of the threat this process can take from 10 days to a year after the site is re-crawled, no strict timetable is provided.[8] Also, the SiteAdvisor website is slow to load, which leads to people turning away from the site.

[edit] Awards

  • Time magazine named SiteAdvisor.com among the 50 coolest websites of 2005.[9]
  • Popular Science awarded SiteAdvisor the "Best of What's New" award in the Computing category for 2006.[10]
  • PC World ranked SiteAdvisor at #15 in "The 100 Best Products of 2007."[11]

[edit] References

  1. "McAfee acquires MIT startup SiteAdvisor at Digital...". http://labnol.blogspot.com/2006/04/safe-surfing-mcafee-acquires-mit.html. 
  2. "CodeCon 2006 Program". http://www.codecon.org/2006/program.html. 
  3. Dixon, Chris (2006-09-05). "Taking SiteAdvisor to the Next Level". http://blog.siteadvisor.com/2006/04/taking_siteadvisor_to_the_next.shtml. Retrieved on 2006-09-05. 
  4. "Malware Advisor". http://temerc.blogspot.com/2006/08/siteadvisor-glitches.html. Retrieved on 2008-04-16. 
  5. "McAfee SiteAdvisor gives PCmag.com yellow warning rating". http://www.makeyougohmm.com/20070818/4731/. Retrieved on 2008-04-16. 
  6. "McAfee SiteAdvisor gives Bitsum Technologies a RED rating due to false alarm on developer utility". http://bitsum.blogspot.com/. Retrieved on 2008-12-01. 
  7. "What is the process for disputing my site's rating?". http://www.siteadvisor.com/disputeresolution.pdf. Retrieved on 2009-01-31. 
  8. "How long does it take for my site rating to change? Can I ask to be re-tested more quickly?". http://www.siteadvisor.com/ratings_escalation.pdf. Retrieved on 2009-01-31. 
  9. "SiteAdvisor's entry in Time's 50 coolest websites of 2005". http://www.time.com/time/business/article/0,8599,1222614,00.html#mcafeesiteadvisor. Retrieved on 2006-10-13. 
  10. "SiteAdvisor's entry in Popular Science's Best of What's New 2006". http://www.popsci.com/popsci/flat/bown/2006/product_36.html. Retrieved on 2007-04-20. 
  11. "PC World's list of "The 100 Best Products of 2007"". http://www.pcworld.com/article/id,131935-page,13/article.html. Retrieved on 2007-05-23. 

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